Showcase Holiday Media Tour 21 January 2016
January 21st, 2016
In 2015, Showcase was home to Canada's largest selection of Shopkins merchandise, and led the way with the hottest trends such as: Tommie Copper, DAFNI Brush, Star Wars, Bean Boozled, Paw Patrol, Shopkins and no!no! When you’re first to stock a trend, you’re newsworthy – so it’s no wonder media outlets were quick to invite us to share our story, and celebrate our 100th brick-and-mortar store in malls across Canada.
Canadian viewers couldn’t get enough, and before we knew it, the Showcase team had embarked on a city wide media tour that generated numerous stories, and millions of media impressions.
For a peak at the highlights, check out our video.