Showcase Holiday Media Tour
January 21st, 2016
In 2015, Showcase was home to Canada's largest selection of Shopkins merchandise, and led the way with the hottest trends such as: Tommie Copper, DAFNI Brush, Star Wars, Bean Boozled, Paw Patrol, Shopkins and no!no! When you’re first to stock a trend, you’re newsworthy – so it’s no wonder media outlets were quick to invite us to share our story, and celebrate our 100th brick-and-mortar store in malls across Canada.
Canadian viewers couldn’t get enough, and before we knew it, the Showcase team had embarked on a city wide media tour that generated numerous stories, and millions of media impressions.
For a peak at the highlights, check out our video.